About Us
Founded in 2017, VIM is a collaborative of advisors, strategists, and creatives with collective experience and know-how for every project.
We’re experts in brand development, communications, marketing, fundraising, strategic planning, and facilitation. Our client base spans a wide spectrum of mission-based organizations, all seeking strategy to increase their impact.
Empathy powers the way we work with each other, and with our clients and their stakeholders. We promise to be true partners and deliver extraordinary results with energy and enthusiasm (the very definition of vim!) We are VIM.
Meghan Covington
Meghan has over 15 years of experience working with for-profit and non-profit organizations in areas of organizational development, business strategy, and fundraising consulting. She enjoys building strong relationships and understanding the unique cultural landscape to help organizations reach their full potential. With a background in sales and marketing, Meghan has a true understanding of brand positioning and organizational strategy. She appreciates the importance of mapping out a clear plan, identifying the critical measures of success, and working with VIM clients to realize their goals.
Meghan has worked with a variety of education, advocacy, non-profit and luxury brand clients throughout her career. She holds a B.A. from Colorado College in political science and an MBA from Boston University in marketing and organizational development. She loves to travel and enjoys spending her time on adventures with her husband and two young children.
Jena Croxford
Jena helps individuals and the organizations they shoulder to advance, adapt, and grow. Through exceptional listening, creative problem solving and thoughtful analysis, she helps clients create true and lasting progress from the inside out.
With a background in education (piquing curiosity, guiding growth, understanding how people learn), Jena has the ability to lead individuals and groups to better communicate and share ideas with one another. As an advisor, strategist, and facilitator she brings a distinctive mix of experience in communications strategy, design and delivery of learning experiences, and project development and management.
Jena has worked with dozens of independent schools, major corporations, and nonprofit organizations. She holds a B.A. from University of West Florida and a M.S. Ed from St. John’s University. Jena is passionate about travel and wellness, loves to cook, is an avid runner and cyclist, and has been practicing yoga for 20+ years.